With the 2012 Summer Olympics just finishing in August, the social media team behind promoting the 2014 Winter Olympics has released four adorable pictograms which have recently become Instagram gold. Featured in the four pictograms are a sky jumper, a bob sled team, a luge competitor and a speed skating race. The patchwork detailing of the stick man figurines is inspired by the 1980 Olympic games in Moscow. The monochromatic backgrounds highlight the floral printed stick figures as they preform a winter Olympic sport.
The explosion of the 2014 Winter Olympic pictograms is a drastic change to the knitted artwork photographs released for the 2012 Summer Olympic games. The smart marketing scheme by the social media team has cleverly infected the Instagram realm, one of the most used social media sites by smartphone users.
What Makes This Trend Stand Out
- Psychedelic Sports Pictograms
- Designing graphics with kaleidoscopic effects for sports events that catch the attention of social media users.
- Smart Social Media Marketing
- Promoting events such as Olympics through evolving social media techniques to attract and retain audiences.
- Monochromatic Backgrounds
- Employing backgrounds with a single color or creating a black and white effect to highlight the graphics for sports events.
Sectors Adopting This
- Sports and Entertainment
- Using innovative graphics for promoting upcoming sports events and games, attracting a bigger audience and raising their popularity.
- Digital Marketing
- Applying innovative marketing techniques for promoting events such as using social media influencers or bots to share the graphics to targeted audiences.
- Graphic Design and Illustration
- Creating original, intricate graphics that are both informative and catching for upcoming events, products or social media platforms that create hype.
