Maison Kitsune's Autumn/Winter 2012 collection has been delivered to fans of the French label in video form. Artistic director Anne-Caroline Paute worked with Roman Sellier to produce the short film.
Models Henriett Barabas and Shane Gambill are the primary focus of this Maison Kitsune-endorsed production. The fashion label has entered the music foray with its signing of the British indie rock band Citizens. Their songs set the mood for this creative display of apparel.
Barabas and Gambill lust after one another in the clips despite their separation. Fun, quirky aspects come to the fore as the two go about their routines while dancing and pouting. The apparel display stems from their ensembles as the two sport tortoise glasses, tweed jackets and thick knit sweaters.
Why This Trend Is Growing
- Video Fashion
- The use of video to showcase fashion collections provides a more immersive and interactive experience for consumers.
- Fashion and Music Collaboration
- Collaborating with music artists to create a unique ambiance for fashion presentations offers opportunities for cross-promotion and attracting a wider audience.
- Quirky Fashion Promotion
- Injecting fun and quirky elements into fashion presentations helps to create a memorable and entertaining experience for viewers.
Industries Being Reshaped
- Fashion
- The fashion industry can explore using video as a medium to showcase their collections and engage with consumers in new and innovative ways.
- Music
- The music industry can seek collaborations with fashion brands to create unique visual experiences for their music releases and gain exposure to new audiences.
- Advertising and Marketing
- Advertising and marketing agencies can find opportunities in creating fun and quirky promotional campaigns that combine fashion, music, and visual storytelling.
