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Aquatic Alphabet Swingsets

The Water Writer Creates Letters and Shapes Out of Water

— October 31, 2012 — Art & Design
The Water Writer is an amazing design created by Andrew Ratcliff, Mike O’Toole, Ian Charnas and Andrew Witte and has the capability to write words and images out of falling water. It was mainly created to act as a swing set that also has an active waterfall that knows when to not get the swingers wet. The machine even knows when to shut off the water so that with each swing, the swinger can remain perfectly dry.

In the video you will see the Water Writer spelling out the words “water swing greetings,” which is then proceeded by a series of tiny heart shapes. The swing debuted at the World Faire at the New York Hall of Science earlier in September.
Trend Themes
1. Interactive Water Installations - The Water Writer Swingset showcases an opportunity for creating interactive water installations.
2. Water-based Advertising - The Water Writer machine creates an innovative opportunity for advertisers seeking water-based advertising mediums.
3. Outdoor Interactive Art - An artistic version of the Water Writer machine holds immense potential for innovative outdoor interactive art installations.
Industry Implications
1. Amusement Parks - The Water Writer swingset presents an opportunity for companies in the amusement park industry to create interactive and engaging water-based attractions.
2. Advertising - Advertising agencies can take advantage of the increasing trend in experiential advertising with water installations like the Water Writer machine.
3. Art and Design - Artists and designers can use the Water Writer swingset to create innovative outdoor interactive installations that are not only fun but also visually appealing.
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