The Reserved Fall 2012 ad campaign is adorable and blithe. Model Julia Stegner is captured roaming around the city of New York in a carefree and playful manner. From purchasing goldfish to staring up in wonderment at starry decorations, the images have a candid quality that will speak to many.
Lensed by photographer Mateusz Stankiewicz, the vibe of the Reserved Fall 2012 ad campaign matches the vibe of the Polish fashion label's clothing. Chic and laid-back, the German beauty is dressed for a casual day out on the town. Prepared for anything, the campaign not only encourages people to go out and buy pieces from the latest line, it will also get people exploring their city.
Key Themes Behind This Trend
- Playful Fashion Ads
- There's a disruptive innovation opportunity for fashion companies to showcase their products in a more playful, candid way in their advertising campaigns.
- Lifestyle Marketing
- An opportunity for companies to advertise their brand by portraying a lifestyle their customers aspire to.
- Candid Photography
- The use of candid photography can give a more realistic and relatable look to fashion advertising.
Where This Applies
- Fashion
- The fashion industry can use these ideas to update and innovate their advertising campaigns.
- Advertising
- Through lifestyle and candid photography, the advertising industry can create new opportunities by promoting products and services in a more relatable and playful manner.
- Retail
- Retailers can adopt playful and candid marketing strategies to connect with their customers and advertise their products.
