The ‘Stripes + Sequins’ ‘DIY Pearl Stud Collar’ stems from the websites collaboration with ‘A Sequin Dress at Breakfast’ writer Kiley and ‘Style Within Reach’ curator Caitlin. The three fashion and decor gurus have developed sizable online followings, amassing large numbers of hits and views on a daily basis.
Embellished collars have quickly become staples of current apparel lines, an instant favorite for women given the ornate yet prim look. Stripes + Sequins founder Grace Atwood describes herself as a “crafts nerd,” always in search of the latest supplies as a way to keep up with these very shifts.
Atwood applies the beads to a stiff band with Jewel-It glue, pearly studs and a plain white blouse. The rows of five border the ends of the shirt in a linear fashion, attracting eyes to the neck line.
Key Themes Behind This Trend
- DIY Embellished Collars
- Opportunity for craft and fashion businesses to offer DIY tutorials or kits for individuals to create their own unique embellished collars.
- Ornate Yet Prim Look
- Opportunity for fashion designers to create clothing lines that feature embellished collars and other ornate yet prim details.
- Online Influencer Collaborations
- Opportunity for businesses to collaborate with online influencers to reach sizable online followings and increase brand awareness.
Where This Applies
- Crafting Supplies
- Opportunity for crafting supply companies to market products specifically towards embellishing collars and other DIY fashion projects.
- Fashion Design
- Opportunity for fashion designers to incorporate embellished collars and other ornate yet prim details into their clothing lines.
- Online Marketing
- Opportunity for businesses to utilize online marketing tactics such as influencer collaborations and social media to reach larger audiences and increase brand awareness.
