The Links of London Fall 2012 ad campaign has a romantic Victorian vibe despite the fact that it is clearly promoting modern fashion. From the darkened shots and ornate backdrops to the classy styling and beauty touches, the images are as timeless as they are tasteful. Not to mention that the tag lines sound like something Jane Austen would come up with. A black sheer top is paired with 'Of Pride and Passion' while a men's watch is accompanied by "Of Courage and Honour."
Shot by photographer Jean-François Campos with set design by Vincent Olivieri, the Links of London Fall 2012 ad campaign Codie Young. Posing alongside male model Steven Chevrin, they were respectively styled in glittering accessories and watches by Charles Varenne.
Why This Trend Is Growing
- Romantic Victorian Fashion
- Opportunity for fashion brands to incorporate Victorian-inspired elements into modern designs.
- Timeless Beauty and Styling
- Potential for beauty and styling industries to create timeless looks and backdrops for advertising campaigns.
- Literary-inspired Taglines
- Opportunity for brands to draw inspiration from classic literature for taglines and messaging.
Industries Being Reshaped
- Fashion
- Fashion brands can explore Victorian-inspired fashion trends and designs for their collections.
- Beauty
- Beauty industry can create timeless beauty looks and backdrops for advertising and editorial campaigns.
- Advertising
- Brands can incorporate literary-inspired taglines and messaging into their advertising campaigns.
