Beyonce was recently photographed rocking statement-making 2012 presidential election hoops dangling from her fine-tuned ears.
The words "Bama" were nestled inside of the circular jewelry and swayed as she walked. The earrings clearly point out that for this coming election in November, Beyonce is going to be checking off Barack Obama's name. The songstress and her husband Jay-Z recently finished doing a fundraiser with Obama in New York City so it wasn't much of a surprise to see her showing him support. Unlike the other celebrities who might step out onto the street in a Barack Obama or Mitt Romney t-shirt, Beyonce lets her fashion sense and her love for Obama shine show through with her political 2012 presidential election ear decor.
The earrings were made by Erika Pena.
What's Driving This Trend
- Political Jewelry
- The trend of wearing jewelry to show support for political causes or candidates creates opportunities for disruptive innovation in jewelry design and manufacturing.
- Celebrity Endorsement Accessories
- Celebrities wearing politically-themed accessories, like Beyonce's Obama earrings, presents opportunities for disruptive innovation in the fashion and accessory industries.
- Personalized Political Merchandise
- The trend of personalized political merchandise, such as the 'Bama' earrings worn by Beyonce, creates opportunities for disruptive innovation in the production and marketing of political merchandise.
Who This Affects Most
- Jewelry
- The jewelry industry can tap into the trend of political jewelry by creating collections of politically-themed pieces or personalized items to cater to customer demand.
- Fashion
- The fashion industry can create lines of politically-themed accessories and clothing that cater to customers who want to show support for their chosen political candidate or cause.
- Political Merchandise
- The production and marketing of personalized political merchandise, such as jewelry and clothing, presents opportunities for innovation in the political merchandise industry.
