The Aitor Throup 'New Object Research' exhibit showing at Dover Street Market is a process-driven collection that has a lot to say. There are two different parts to New Object Research. The first is a series of black mesh sculptures that are placed throughout the store space. The second is four pieces of "archetypes," which are each available for purchase; this is the first time that a full outfit has been available for purchase under Throup's label. The four pieces are a Stockwell Denim Jacket, Stockwell Jeans, Stockwell t-shirts and skull rucksack.
Throup says of his show, "New Object Research is about designing processes rather than products." Be sure to stop by the gallery to get acquainted with the intricacies of Throup's design process and to see his work in person if you can get to Dover Street Market.
Why This Trend Is Growing
- Art Exhibit Boutique Hybrids
- There is a growing trend of art exhibits merging with boutique retail spaces, offering a unique experience for visitors and potential customers.
- Process-driven Collections
- Designers are focusing on creating process-driven collections, emphasizing the journey of creation and innovation rather than the end product.
- Full Outfit Purchases
- Designers are experimenting with offering full outfits for purchase, revolutionizing the traditional retail model by providing customers with complete looks.
Industries Being Reshaped
- Art and Retail
- The art and retail industries can collaborate to create immersive experiences that combine art exhibitions with boutique shopping opportunities.
- Fashion Design
- The fashion industry can embrace process-driven collections, exploring new ways to approach design and engage customers throughout the creative journey.
- Retail and Fashion
- The retail and fashion industries can disrupt the traditional retail model by offering complete outfits for purchase, providing customers with convenient and curated fashion solutions.
