It looks like it was a lot of fun for Terry Richardson to shoot these Cole Mohr portraits. Mohr is a successful model who has worked with major brands including H&M, Tommy Hilfiger and Dior Homme. This photo shoot sees Mohr just being himself, which evidently is a carefree, quirky and tattooed young man. He is known for his "AprilMayJune" tattoo across his chest, and the other body art that he has is pretty fun too.
Photo shoots like these are a refreshing change from the heavily produced and serious editorials that fashion tends towards. Seeing a model just being himself with a white background makes us remember that its not so much what you wear, but how you wear it.
What's Driving This Trend
- Youthful Portraiture
- The trend of capturing young and relaxed portraits showcases authenticity and appeals to a younger audience.
- Quirky Body Art
- The trend of incorporating fun and playful tattoos in photography pushes the boundaries of traditional beauty standards.
- Carefree Fashion Shoots
- The trend of embracing casual and carefree photo shoots challenges the conventional idea of high-fashion editorials.
Who This Affects Most
- Fashion Photography
- Disruptive innovation opportunities in fashion photography lie in capturing authentic and unconventional beauty through relaxed and tattooed models.
- Tattoo Industry
- The trend of incorporating quirky body art in fashion shoots presents an opportunity for tattoo artists and studios to collaborate with photographers and models.
- Youth Advertising
- Brands can leverage the trend of youthful and carefree fashion shoots to connect with younger audiences and promote their products.
