Designed by Amy Mon-Chu Liu for the Electrolux Design Lab, The Treat was one of the 2012 top ten finalists in a contest.
This concept addresses the problem of food storage in this day and age, when people are finding themselves pressed for time and lacking in necessary space. The Treat is a food tree that combines practical functionality with aesthetically pleasing design. The stylish white tree structure features elegant branches, on the ends of which are spherical pods. Each pod is an air-tight food container that not only holds onto your meals, but will also heat them up for you when you send a remote signal through your smartphone.
Have warm meals ready to eat when you get home when you use The Treat.
Why This Trend Is Growing
- Remote Food Heating
- Innovative technologies that enable remote heating of food could revolutionize the market, allowing consumers to have warm meals ready when they need them.
- Smart Food Storage
- The combination of practical functionality with aesthetically pleasing design in smart food storage systems like The Treat offers disruptive innovation opportunities.
- Convenient Meal Preparation
- The trend of time-saving devices like The Treat, which make meal preparation more convenient, is set to grow as people lead increasingly busy lives.
Industries Being Reshaped
- Kitchen Appliances
- The kitchen appliances industry can benefit from developing innovative technologies like The Treat that make food storage and preparation more convenient for customers.
- Smart Home
- The Treat and similar products represent a disruptive innovation opportunity for the smart home industry, which can develop intelligent systems that automate food preparation and storage.
- Food Delivery
- Food delivery companies can leverage smart food storage technologies like The Treat to enable customers to receive warm, ready-to-eat meals at their doorsteps.
