This November 2012 Marie Claire Spain editorial embodies the distinct style ethos of Karl Lagerfeld.
Titled ‘L’Amour Fou,’ this cover story is a showcase of theatrical photography, dynamic model interaction and also captures the emotion of the legendary fashion icon Karl Lagerfeld. Models Heidi Mount, Jon Kortajarena and Kati Nescher create a dramatic feel to this fashion story as they star in this monochromatic editorial that epitomizes understated fall fashion.
Styled with a twist of romanticism, this editorial features standout embellishments, classic blouses and geometrically patterned separates. The pieces featured in this fashion story are by fashion houses such as Salvatore Ferragamo, Yves Saint Laurent, Dolce & Gabbana and of course, Chanel. Marrying a dramatic energy with classic timeless style, this enticing spread is a testament to Lagerfeld’s genius as a tastemaker.
Key Themes Behind This Trend
- Theatrical Fashion Photography
- Opportunity for disruption with innovative ways to capture fashion designs in dramatic and visually appealing ways
- Modern Romanticism Fashion
- More scope to create and market ethereal designs, inspired by romanticism
- Monochromatic Fashion Shoots
- Scope for innovation in capturing fashion using only one color or shades of a single color
Where This Applies
- Fashion Industry
- Innovating in the fashion industry with new visual merchandising techniques and romantic themed fashion designs
- Photography Industry
- Innovative ways of capturing fashion and adding drama to fashion photography, specifically for fashion brands
- Clothing Industry
- Creating pieces that are inspired by romanticism but with a contemporary twist for retail
