There is a lot going on in the Schon! Magazine 'American Beauty' editorial despite the fact that it is shot entirely against a white backdrop. That is because the eccentric and eclectic nature of photoshoot owes itself purely to the outfits showcased throughout. As though channeling her own interpretation of a Harajuku girl, model Ashley Smith is decked on in vibrant layers of clothing that have are feminine with a punk edge.
Lensed by photographer Naomi Yang, the Schon! Magazine 'American Beauty' editorial is set to appear in issue 19 of the magazine. The American beauty was outfitted in a maximalist wardrobe by stylist Jessica Bobince. The looks were complemented with tousled locks by hairstylist Benoit Moeyaer and bold makeup by Chris Colbeck.
Key Themes Behind This Trend
- Maximalist Fashion
- Opportunity for disruptive innovation in creating bold, vibrant, and layered clothing designs with a feminine punk edge.
- Harajuku-inspired Fashion
- Opportunity for disruptive innovation in combining vibrant colors, unique patterns, and eclectic styles to create fashion inspired by the Harajuku street fashion subculture.
- Editorial Photography
- Opportunity for disruptive innovation in utilizing white backdrops to showcase eccentric and eclectic outfits, creating visually striking photoshoots.
Where This Applies
- Fashion Industry
- Opportunity for disruptive innovation in the design and production of maximalist fashion, Harajuku-inspired clothing, and unique styling techniques.
- Photography Industry
- Opportunity for disruptive innovation in editorial photography by experimenting with the use of white backdrops to showcase bold and eccentric fashion looks.
- Beauty Industry
- Opportunity for disruptive innovation in makeup and hairstyling by creating bold and experimental looks that complement vibrant and maximalist fashion styles.
