Voguish Vintage Wedding Gowns

The Jenny Packham Spring 2013 Bridal Collection is Soft and Feminine

The Jenny Packham Spring 2013 Bridal collection adheres to the designer's love of all things feminine and vintage. Although each dress is much more modern than her previous creations, especially when it comes to her Spring 2012 line, they are still rife with careful details that pay homage to such eras as the 1920s.

Less embellished than the previous line, the Jenny Packham Spring 2013 Bridal collection concentrates more heavily on lace than gems. Inspired by such screen sirens as Vivien Leigh and Bette Davis, the wedding gowns are made for women who appreciate classic elegant style with a contemporary twist. From barely-there capped sleeves to sheath silhouettes, jaws will drop when eyes are laid on them.

Feminine Vintage Style
There is an opportunity for designers to create modern wedding gowns with a feminine and vintage aesthetic.
Lace Over Gems
Designers can focus on using lace as the primary embellishment on wedding gowns instead of gems to create a softer and more delicate look.
Contemporary Classic
There is a market for wedding gowns that combine classic elegant style with contemporary elements to appeal to modern brides.

Who This Affects Most

Wedding Fashion
The wedding fashion industry can incorporate feminine vintage style into their designs to attract customers looking for a unique and nostalgic wedding gown.
Textile and Lace
The textile and lace industry can capitalize on the trend of using lace as the main embellishment on wedding gowns, creating a demand for high-quality lace fabrics.
Bridal Accessories
Bridal accessory designers can create contemporary accessories that perfectly complement the contemporary classic style of the Jenny Packham Spring 2013 Bridal collection.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 88%
Activity 88%
Freshness 8%

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