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Quirky Booze-Typing Keypads

The Staropramen Beer Keyboard Will Satisfy Your Thirst as You Type

— October 17, 2012 — Art & Design
The Beer Keyboard is a creation comprised of 40 full beer cans made into the typographic keys of a computer. The beverage keypad works using an Arduino controller that is receptive to touch and made to look like a square keyboard. It is connected to a plasma screen television using a Raspberry PI computer.

The Beer Keyboard is fully functional and uses Staropramen as the beverage of choice since it was designed by the Prague brewery. Those who were fascinated by the booze invention were able to touch the keys to enter their email addresses into a draw to win a trip to Prague. The quirky keys made an appearance at the Webstock conference in Bucharest.
Trend Themes
1. Booze Typing - Disruptive innovation opportunity: Explore the integration of beverage-related elements into traditional typing devices for a unique user experience.
2. Beverage Keyboards - Disruptive innovation opportunity: Develop keyboards made from beverage cans or other drink-related materials to cater to novelty enthusiasts or industry events.
3. Interactive Promotions - Disruptive innovation opportunity: Utilize interactive keyboards as a marketing tool to engage consumers and gather data in a fun and unique way.
Industry Implications
1. Technology - Disruptive innovation opportunity: Collaboration between breweries and technology companies to create unique typing experiences that combine traditional hardware with innovative materials.
2. Event Marketing - Disruptive innovation opportunity: Introduce beverage-themed keyboards as interactive installations at conferences, trade shows, and industry events to attract attention and enhance brand engagement.
3. Brewery - Disruptive innovation opportunity: Design and manufacture beverage-inspired keyboards as promotional items to increase brand awareness and customer engagement.
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