The Cracked Up Colander by Fred & Friends Will Shatter Expectations
Meghan Young — October 16, 2012 — Art & Design
The Cracked Up Colander is not one's average kitchen strainer. No, it will not crack people up. Instead, it boasts a lot of 'cracks,' which allow liquids to drain through. These fractures are a fun replacement for the typical mesh and traditional little holes that often cover the surface of a colander.
Created by Fred & Friends, the Cracked Up Colander is essentially a "strainer that shatters all your expectations," as written on Amazon. Clever puns aside, it adds a playful touch to kitchens everywhere. It is details like the Cracked Up Colander that set different households apart. Clearly, the home with this strainer has a good sense of humor.
The Cracked Up Colander is made out of durable, food safe ABS plastic and includes a snap-in tagin the center of each bowl.
Created by Fred & Friends, the Cracked Up Colander is essentially a "strainer that shatters all your expectations," as written on Amazon. Clever puns aside, it adds a playful touch to kitchens everywhere. It is details like the Cracked Up Colander that set different households apart. Clearly, the home with this strainer has a good sense of humor.
The Cracked Up Colander is made out of durable, food safe ABS plastic and includes a snap-in tagin the center of each bowl.
Trend Themes
1. Playful Kitchen Gadgets - Designing kitchen gadgets with a playful and humorous twist offers disruptive innovation opportunities in the kitchenware industry.
2. Alternative Straining Methods - Exploring alternative straining methods like using cracks instead of traditional mesh or holes presents disruptive innovation opportunities within the kitchen utensils market.
3. Personalized Kitchen Accessories - Developing personalized kitchen accessories that showcase individuality and a sense of humor can bring disruptive innovation to the home decor industry.
Industry Implications
1. Kitchenware - The kitchenware industry can find disruptive innovation opportunities by incorporating playful and unique designs in their products, like the Cracked Up Colander by Fred & Friends.
2. Kitchen Utensils - Innovation opportunities within the kitchen utensils market lie in exploring alternative straining methods and designs, such as incorporating cracks instead of traditional mesh or holes.
3. Home Decor - The home decor industry can tap into disruptive innovation by offering personalized kitchen accessories that showcase individuality and a sense of humor, similar to the Cracked Up Colander.
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