Promoting her seventh studio in an impressive seven years, Rihanna once again reprises her role as a Vogue cover girl for the Vogue US November 2012 issue. Titled 'Unapologetic,' she appears to adopt that sentiment in this editorial. Stunningly cinematic, this photoshoot takes place in the countryside where dirt roads, dark forests and rocky grounds abound. Yet the Barbadian recording artist and actress is not styled in complementing outfits. Instead, the lacy gowns, caged skirts and stockinged arms contrast beautifully with the natural setting.
The Vogue US November 2012 cover shoot was shot by renowned photographer Annie Leibovitz. Styled by Camilla Nickerson, the looks are at once romantic and edgy. Rihanna shows why she is at the top of her game.
Key Themes Behind This Trend
- Cinematic Fashion Editorials
- There is an opportunity for fashion brands to experiment with cinematic backdrops and storytelling for their advertising campaigns to create captivating marketing campaigns.
- Contrasting Outfits in Natural Settings
- Fashion brands can leverage the power of contrasting outfits in natural settings to make their fashion items stand out.
- Celebrity-driven Fashion Campaigns
- By using celebrities to promote their fashion products, brands can target specific audiences and increase their reach.
Where This Applies
- Fashion
- Fashion brands can leverage the concept of shooting cinematic fashion editorials to produce compelling ad campaigns.
- Entertainment
- Celebrities can be used as marketing tools for fashion brands to bolster their brand profile.
- Photography
- Incorporating the natural landscape as a backdrop in cinematic editorials presents a disruptive innovation opportunity for photographers to create experimental compositions.
