The 'Two Faces Two Looks' editorial is lensed by Polish photographer Weronika Mamot who captured models Kasia Kmiotek and Klaudia Strzyzewska as they posed against a wooded outdoor backdrop.
The girls are outfitted by wardrobe stylist and makeup artist Anna Malecka, who dresses them in day-to-evening staples while giving them each a different beauty look that reflects their wardrobe.
This striking editorial features two opposing looks: a bold brunette and a soft, natural blonde. While the brunette boasts bold makeup, slicked back hair and a wardrobe of eye-catching eveningwear pieces, the blonde sports a more casual day look consisting of denims and crisp white shirts. Her everyday attire is paired with subtly applied cosmetics that make for a more natural beauty look.
What Makes This Trend Stand Out
- Opposing Beauty
- Opportunities for beauty and fashion brands to incorporate contrasting looks in their campaigns, product lines and services.
- Outdoor Editorials
- Disruptive innovation opportunities in outdoor fashion editorials, pushing beyond the aesthetics of indoor shoots.
- Day-to-evening Style
- Opportunities for fashion and beauty brands to explore the concept of a seamless transition from day to evening looks in their product and service offerings.
Sectors Adopting This
- Fashion
- Incorporating the idea of two contrasting looks in fashion collections, campaigns, and runway shows.
- Beauty
- Creating products and services that cater to both bold and natural beauty looks in one cohesive offering.
- Photography
- Pushing creative boundaries in outdoor editorial photography, exploring the beauty of outdoor spaces and outdoor lighting.
