The punk attitude can be considered carefree, which British actress Kaya Scodelario is in the Crash 'Wild At Heart' editorial. Shot in studio against monochromatic backdrops, she may be dressed to the nines, but her wet-hair and dewy skin suggests that she simply threw on her outfits right after getting out of the shower.
The Crash 'Wild At Heart' editorial was lensed by photographer Jermaine Francis for the French publication's latest issue. The brunette beauty was clad in a wardrobe comprised exclusively of pieces from the Chanel Resort 2013 collection. Outfitted by stylist Kimi O’Neill, she showcases the versatility of the Versailles line perfectly. The frocks and gowns were interestingly paired with sneakers, chokers, gloves and more.
What Makes This Trend Stand Out
- Punk Fashion Style
- Disruptive innovation opportunities: Incorporating sustainable and eco-friendly materials in rebellious and unconventional punk fashion.
- Monochromatic Photography
- Disruptive innovation opportunities: Utilizing advanced technology to enhance and automate monochromatic photography at scale for high-end fashion editorials and e-commerce sites.
- Fashion Styling with Contrast Accessories
- Disruptive innovation opportunities: Developing AI-powered styling solutions that suggest accessories to create a contrast and unconventional effect in fashion outfits.
Sectors Adopting This
- Fashion and Apparel
- The industry can leverage edgy punk outfits and unconventional monochromatic photography styles to capture the interest of young, rebellious fashion consumers.
- Luxury Fashion
- The sector can explore new fashion styling ideas with innovative accessory combinations to appeal to young luxury consumers who want to stand out.
- Photography and Imaging
- The industry has the potential to create and market monochromatic imaging software that lets users create high-quality monochromatic shots efficiently and quickly.
