FashGif’s Tumblr account aims to bring couture still images to life. Up to date collections by the houses of Chanel, Louis Vuitton and Stella McCartney are put into literal motion on the site, showcasing light beams popping out of studded dresses and a medley of chic bobble heads.
Images taken from Paris Fashion Week shows are instantly recognizable. What runs entirely contrary to the lines however are FashGif’s placement of flames, cigarettes and microwaves on top of the luxe pieces.
The use of moving images as a means to convey current style is suited to the present pop cultural obsession with GIFs. They communicate messages in a direct, entertaining manner and can also be put together with ease, aiding their rampant spread throughout the blogosphere.
What's Driving This Trend
- Animated Fashion
- Opportunity to create clothing and accessories with built-in animation or interactive elements.
- GIF Marketing
- Opportunity for brands to use GIFs as a creative and engaging marketing tool to promote their products or services.
- Fashion Innovation
- Opportunity for fashion designers to experiment with unconventional materials and incorporate technology into their designs.
Who This Affects Most
- Fashion Design
- Fashion designers can explore new ways to incorporate animation and technology into their designs.
- Digital Marketing
- Digital marketers can utilize GIFs to create visually appealing and attention-grabbing content for their campaigns.
- Textile Technology
- Textile technology companies can develop innovative materials that can be animated or incorporate interactive elements.
