RomneyMakes.com is the embodiment of exactly what the Mitt Romney campaign has been, without much success, attempting to veer away from. Appearing like an out of touch white (or gold) collar corporate elite has been one of the key aspects of Romney's personal image that has held him back in this election season among middle class voters.
The RomneyMakes.com site performs the genius task of allowing you to calculate exactly how much Mitt Romney is making while you do a simple, everyday task. For instance, you can easily find out the thousands Romney makes while you walk your dog.
The votes of the middle class are undoubtably going to be a deciding factor in the 2012 Presidential election. This online calculator is going to make it even harder for Romney to further attempt to convince constituents his understanding of the middle class lifestyle.
What's Driving This Trend
- Interactive Political Calculators
- There is an opportunity to create more interactive political calculators that allow people to learn about candidates' financial backgrounds at a deeper level.
- Personalized Financial Tools
- This trend could lead to the creation of financial tools that calculate personal political candidates' earnings based on users' spending and income.
- Data-driven Political Reporting
- With the greater availability of financial data and online tools to analyze it, there is an opportunity to provide more data-driven political reporting that educates voters about their candidates' financial backgrounds.
Who This Affects Most
- Politics
- The political industry could benefit from creating more interactive tools to educate voters about candidates' financial backgrounds and help them make more informed decisions.
- Personal Finance
- The personal finance industry could capitalize on creating more tools that help people analyze and improve their own financial standing based on data.
- Data Analytics
- The data analytics industry can create opportunities to gather and analyze financial data for use in political reporting and financial tools.
