The Grazia Germany October 2012 editorial takes the military fashion fad to the sea. Instead of boarding a ship to battle, however, model Elsa Briesinger is simply shot roaming the beach shore as though in search of rescue. Smartly dressed in tailored ensembles, she is fit for command even though she doesn't appear to have any accompanying soliders with her.
Lensed by photographer Tina Luther, the Grazia Germany October 2012 editorial was shot on location in the English countryside. Deputy fashion editor Nino Cerone, who concentrated on posh coats and jackets, outfitted the Swedish beauty in the designs of Givenchy, Max Mara, Tommy Hilfiger, Gucci, Belstaff, Isabel Marant and Maison Martin Margiela. A slicked-back chignon and red lips by beauty artist Spiri Fountoglou finished the strict looks.
Key Themes Behind This Trend
- Military-inspired Fashion
- Opportunity for disruptive innovation in creating sustainable military-style clothing and accessories for everyday wear.
- Adaptive Clothing
- Opportunity for disruptive innovation in creating clothing that is practical both in terms of style and function.
- Beachwear for Formal Events
- Opportunity for disruptive innovation in creating beach attire that can be modified for formal events.
Where This Applies
- Fashion Industry
- Opportunity for disruptive innovation in creating stylish and functional clothing that is durable and sustainable.
- Military Clothing Industry
- Opportunity for disruptive innovation in creating sustainable clothing and accessories that can be adapted for everyday wear.
- Beachwear Industry
- Opportunity for disruptive innovation in creating versatile beachwear that can be worn for more formal events.
