The Harper’s Bazaar Korea 'Falling in Fall' cover shoot is filled with an eclectic range of androgynous looks that go from extremely masculine to subtly feminine. Shot on location at a desert motel, model Milou van Groesen channels her inner tough chic for an editorial that is full of languid edginess.
Lensed by Japanese photographer Nagi Sakai, the Harper’s Bazaar Korea 'Falling in Fall' cover shoot stars model Milou van Groesen. Appearing in the October 2012 issue of the magazine, the Dutch beauty was outfitted in a wardrobe exclusively filled with pickings from the Giorgio Armani’s fall collection. Luxurious and glamorous despite the manly undertone, the looks were perfected with a disheveled short coif by hairstylist Adrian Clark and understated beauty by makeup artist Hong Hyun Jeong.
Key Themes Behind This Trend
- Androgynous Fashion
- Opportunity for designers to create gender-neutral clothing lines that challenge traditional ideas of masculinity and femininity.
- Eclectic Style
- Potential for retailers to curate unique and unconventional fashion collections that appeal to individualistic consumers.
- Languid Edginess
- Opportunity for fashion brands to incorporate a relaxed and rebellious aesthetic into their designs, catering to the demand for effortlessly cool styles.
Where This Applies
- Fashion
- Disruptive innovation opportunities in the development of androgynous fashion lines and eclectic style collections.
- Retail
- Opportunity for retailers to tap into the demand for eclectic fashion by offering curated collections and unique shopping experiences.
- Beauty
- Potential for beauty brands to create makeup and hairstyling products that complement the androgynous and edgy fashion trend.
