Givenchy's Spring/Summer 2013 Menswear line was delivered to crowds of adoring fans at the 2012 Paris Fashion Week. Billowing pieces of fabric trailed behind the male models as they mastered the intimidating runway, reminiscent of looks seen in the Middle East.
Fitting with this cultural concept are the collection of pristine religious portraits. Dogmatic images of praying and veiled saints were plastered across the couture t-shirts, blazers and long sleeves, a politically hot design niche that is seldom explored on the couture stage.
Layering is also essential to Givenchy's Spring/Summer 2013 Menswear pieces. Leather jackets and zip ups are placed on top of thin tanks. Thigh-length trenches are also used to cloak vests, sheer cloth and formal oxford shirts, giving off the appearance of volume.
What's Driving This Trend
- Religious Iconography Fashion
- Designing couture with imagery of religious figures and icons which is a politically hot and untapped design niche.
- Layered Clothing
- Creating clothing that incorporates layering techniques with a mix of fabrics and textures to add visual interest and differentiation in the market.
- Cultural Inspirations in Fashion
- Incorporating cultural concepts and looks like those seen in the Middle East into fashion with a modern twist to appeal to global markets.
Who This Affects Most
- Fashion
- The fashion industry has an opportunity to explore and incorporate religious iconography and cultural themes into clothing collections for men's fashion.
- Apparel
- Apparel companies can experiment with layering techniques by mixing fabrics and textures to make clothing more versatile and appealing to customers.
- Luxury Fashion
- Luxury fashion brands can explore incorporating cultural inspirations into their collections through the use of traditional patterns, fabrics and colors that will appeal to specific regions of the world and stand out in the market.
