Pliable Runway Apparel

The Mugler Spring/Summer 2013 Collection is Plastic Chic

Mugler's Spring/Summer 2013 collection was showcased at the highly anticipated 2012 Paris Fashion Week. The French brand released varying takes on a seductive all-leather theme, offering cuts that landed high above the knee and often well below the neck line.

Expectant crowds have been diligently studying the pieces put out by the iconic label. Thierry Mugler is viewed as a fashion guru among his contemporaries, and he has herein delivered a set of plastic-like apparel. The skirts and pants are almost reflective and appear to be quite pliable, accommodating a series of womanly shapes.

These Mugler pieces are also full of color with bright oranges, reds and blues, a welcomed choice as many designers often stick with neutral tones or pastels for Spring/Summer apparel.

Pliable Runway Apparel
The plastic-like and pliable apparel showcased by Mugler in their Spring/Summer 2013 collection is disrupting the traditional runway fashion with its unique textures and versatility.
Colorful Spring/summer Apparel
Mugler's use of vibrant colors like oranges, reds, and blues in their Spring/Summer 2013 collection presents a disruptive opportunity for fashion brands to move away from traditional neutral tones or pastels and embrace bolder choices.
Reflective Fashion
The almost reflective quality of the skirts and pants in Mugler's Spring/Summer 2013 collection offers a disruptive innovation opportunity for designers to explore unconventional and eye-catching materials.

Industries Being Reshaped

Fashion
The pliable and colorful apparel showcased by Mugler in their Spring/Summer 2013 collection presents disruptive innovation opportunities for the fashion industry to experiment with unique materials and vibrant color palettes.
Runway Shows
The use of plastic-like and reflective textures in Mugler's Spring/Summer 2013 collection creates a disruptive opportunity for the runway show industry to embrace unconventional and attention-grabbing designs.
Clothing Manufacturing
Mugler's Spring/Summer 2013 collection featuring pliable and reflective materials opens up disruptive innovation opportunities in clothing manufacturing to explore new techniques and materials for creating unique garments.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 43%
Freshness 8%

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