Wild Mountain Fashion

The Grazia Italy September 2012 Editorial Stars Riley Hillyer

The Grazia Italy September 2012 editorial has been shot on location in the wild mountains, allowing model Riley Hillyer to embrace her untamed persona for a photoshoot filled with furs, feathers and more. The images hold the promise of a crisp and cold winter, so it is only appropriate that the platinum blonde Russian beauty is layered in such pieces.

Shot by photographer Zoltan Tombor, the Grazia Italy September 2012 editorial was styled by Sabrina Bolzoni. She chose a range of outdoor outfits from labels such as Ermanno Scervino, Emporio Armani, Philosophy of Alberta Ferretti, Burberry Prorsum, Michael Kors, Chanel, Les Copains, Prada, Luis Vuitton, Tod’s and Gucci. The looks were complemented by beauty artist Laura Valsecchi who played with feathered brows.

Outdoor Fashion
Opportunity for fashion brands to create outdoor-inspired collections for adventurous consumers.
Faux Fur
Growing market for sustainable and cruelty-free faux fur alternatives in the fashion industry.
Layering Techniques
Space for innovative methods and technologies to create versatile layered clothing options for varying weather conditions.

Industries Being Reshaped

Fashion
Fashion brands can explore new materials and design concepts to cater to the demand for outdoor fashion and faux fur alternatives.
Beauty
Beauty brands can innovate with feathered brows and other intricate makeup techniques to complement outdoor-inspired fashion looks.
Photography
Opportunity for photographers to capture the essence of nature and the wild mountains in editorial fashion shoots, creating unique visuals for brands.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 89%
Activity 79%
Freshness 8%

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