One coffee chain comes to mind when the phrase 'world domination' is used and the Starbucks Colorado store will certainly further this claim. It is a smaller, portable alternative to the other coffee shops, allowing easier infiltration in cities around the globe. Of course, the Starbucks Colorado is also an eco-friendly version, boasting a LEED-certified status, which not many cafes can lay claim to.
Based around a number of important factors including the environment, localism, market growth as well as low-cost and low-risk expandability, the Starbucks Colorado is made out of gorgeous old Wyoming snow fencing. Anthony Perez, a senior concept design manager, envisioned the original prefab Starbucks store. He says, "To both build scale while having things be locally relevant, that’s really a designer’s problem to solve."
What's Driving This Trend
- Prefab Architecture
- Creating smaller, portable structures to make expansion faster and easier.
- Eco-friendly Certifications
- Designing buildings to be environmentally sustainable and promoting green initiatives.
- Localized Branding
- Tailoring brand designs to fit local aesthetics and promote individuality.
Who This Affects Most
- Coffee Shops
- Opportunities to expand and differentiate by creating more eco-friendly, portable and unique experiences.
- Prefab Architecture
- Opportunities to use eco-friendly materials to create smaller, portable structures that can be used in various industries.
- Green Certification Services
- Providing specialized certification services for businesses that prioritize sustainability and eco-friendliness in their operations.
