Examples of global Starbucks initiatives show that the international company is conscious of making an effort to appeal to different cultures and urban demographics in ways that span over recipes, retail and more. Whether that means creating an exotic drink such as Red Bean Green Tea for customers in Hong Kong or introducing a Starbucks store in a converted Switzerland SBB train car, there are many ways to make a visit compellingly unique.
Although different flavors might be particularly enticing, these examples of global Starbucks initiatives involve more than that. Cutting edge restaurant spaces as well as innovative payment systems help make the company look better and run smoother in the eyes of their customers as well as their competitors. It pays to stay ahead of the game in as conscious as way as possible.
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11 Examples of Global Starbucks Initiatives
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By: Meghan Young - Published: Jun 25, 2014