Croatian graphic designer Mihael Miklošić has put together a Hipster starter kit that includes everything you need to be part of the buzzing Hipster nation.
The kit includes all the basic necessities to start you off: a plaid flannel shirt, a somewhat vintage-looking Polaroid camera, which Mihael explains is needed "because Instagram is too mainstream," and staple black, horn-rimmed glasses. The most important item, however, is the how-to manual. It will provide all the tips, secrets and guidelines to get you up to date with this ever-growing fad.
The Hipster starter kit plays into all the stereotypes that are associated with the subculture and boldly exaggerates them. The pack would make a very comical prank gift for a friend's birthday or a creative art piece.
What Makes This Trend Stand Out
- Hipster Culture Parody
- The rise in mocking self-aware hipster culture with satirical products, represents an opportunity for social media marketing aimed at the millennial audience.
- How-to/instructional Products
- The convenience of how-to kits presents an opportunity for e-commerce companies to create their own instructional products across all hobbies and interests.
- Vintage/analog Craze
- The continued trend towards nostalgic products signals potential for the production and sale of vinyl records, vintage clothing, and Polaroid cameras as luxury items.
Sectors Adopting This
- Fashion/apparel
- The desire for authenticity and niche fashion pieces, presents an opportunity for independent retailers.
- E-commerce
- The popularity of how-to guides and instructional kits suggest branding and marketing opportunities for e-commerce platforms and their partners.
- Photography
- Increased interest in the nostalgia and tactile experience of analog photography may provide opportunities for manufacturers and retailers of vintage and film photography products.
