Time-Lapsed Phone Campaigns

The Sprint 'Girl' Video is a Technological Trip Through Time

Sprint recently released their latest TV spot 'Girl,' which is an adorable time-lapse video of a young girl whose father filmed her chatting, laughing and growing up from the time she was born to adolescence.

This homemade video took 12 years to make and is shown being shared from phone to phone on Sprint's The Galaxy SIII Unlimited Edition. This spot, created by Team Sprint, is a part of Sprint's Truly Unlimited data plan campaign, showing the ease of sharing with the new Samsung Galaxy SIII Unlimited Edition.

With the new Samsung Galaxy SIII Unlimited Edition, Sprint capitalizes on its truly unlimited data plan where you can easily share photos, data and videos.

Time-lapsed Videos
Opportunities for businesses in creating innovative marketing campaigns with time-lapse videos.
Unlimited Data Plans
Potential for disruptive innovation in telecommunication industry by offering unlimited data plans for smartphones.
Mobile Content Sharing
Opportunities for businesses to create innovative technologies that allow ease of sharing mobile content such as photos and videos.

Where This Applies

Telecommunications
Potential for disruptive innovation in the telecommunication industry by offering unlimited data plans.
Marketing
Opportunities for creative marketing campaigns using time-lapse videos.
Mobile Technology
Opportunities for businesses to create innovative technologies that allow ease of sharing mobile content such as photos and videos.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 92%
Freshness 8%

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