Guy de Jean for Jean Paul Gaultier, is having a ball designing extravagant umbrellas to represent various sexy women's outfits. From the sexy lingerie model to the inside out design, these water shedders are sure to turn heads - as well as keep you dry. These are not parasols, BTW: parasols are meant to keep the sun off, umbrellas are for those who MUST walk in the rain.
Implications - For many individuals within Western culture, self expression is top priority. Countless products exist in mundane or standard forms; however, companies that are able to transform such products into means through which consumers can express themselves will see very large returns.
Key Themes Behind This Trend
- Self-expression Products
- Designing products that allow consumers to express themselves will yield significant returns.
- Extravagant Umbrellas
- Creating umbrellas with unique and eye-catching designs will attract attention and drive sales.
- Fashionable Raingear
- Developing fashionable rainwear that combines style and functionality will cater to consumer preferences.
Where This Applies
- Fashion
- The fashion industry can capitalize on creating rainwear that is both fashionable and functional.
- Design Industry
- Design companies can explore innovative ways to transform mundane products into self-expression tools.
- Outdoor Gear
- The outdoor gear industry can explore the potential for unique and luxurious umbrella designs to cater to consumers' preferences.
