Engineered to imitate the inherent biomechanics of the human foot, the Nike Free Inneva Woven basketball shoe wonderfully blends high-tech materials with old school building methods to produce some truly cutting-edge footwear.
Featuring an intricate hand-woven design and dynamic lacing system, the Nike Free Inneva Woven shoe has a style that's both functional and looks great.
Although the first Nike Air Woven shoe was introduced back in 2000, this 2012 model represents a substantial upgrade with a weave pattern that has varied strand widths for improved flexibility, breathability and support.
The Nike Free Inneva Woven shoe hit stores globally on September 22nd, 2012; however, they are only being made in limited supply so if you want to get your feet on a pair, you better move fast.
What's Driving This Trend
- Biomechanics-inspired Footwear
- Opportunity for creating footwear that mimics the biomechanics of the human foot for enhanced functionality and comfort.
- Hand-woven Design
- Potential for incorporating intricate hand-woven designs in products to achieve a unique and visually appealing aesthetic.
- Limited Supply Strategy
- Chance to create a sense of urgency and exclusivity by releasing products in limited quantities.
Who This Affects Most
- Athletic Footwear
- Opportunity for athletic footwear brands to incorporate innovative design elements such as biomechanics-inspired features and hand-woven designs.
- Fashion
- Scope for fashion brands to explore unique weaving techniques and incorporate them in clothing or accessories.
- Retail
- Potential for retail industry to adopt limited supply strategies to attract customers and create a sense of urgency.
