The Prada Real Fantasies Fall Winter 2012 video is a forward-thinking display of fashion.
"Set within a dystopian society of machines and jagged geometries, genetically perfected clones roam digital colonies," says the fashion house of their film. This futuristic concept makes for a stunning film of avant-garde moodiness of the models that go about in their dystopic settings.
Prada real fantasies utilizes this surrealistic concept in a dream-like state to boost the collection. The pieces sported by the drone-like models are tailored to perfection, with opulent detailing that characterized the Fall/Winter 2012 season. The modernistic motifs of this video make a strong case for the Prada ideal: sleek, feminine and cerebral. Miuccia Prada shows her ability as a design and art innovative genius.
What's Driving This Trend
- Futuristic Fashion
- Prada's Real Fantasies Fall Winter 2012 video showcases the potential of integrating futuristic themes into fashion designs, leading to the emergence of a new trend in fashion wearables.
- Dystopian Society Theme
- The video's dystopian society theme presents an opportunity for filmmaking and media industries to integrate elements of futuristic wearable technology into their work.
- Surrealistic Concepts
- The use of surrealistic concepts in fashion films could be a disruptive innovation technique that designers can utilize to draw attention to their brands.
Who This Affects Most
- Fashion and Clothing
- Prada's futuristic approach to fashion designs presents opportunities for the fashion and clothing industries to integrate advanced wearables and smart textiles into their products.
- Filmmaking and Media
- The dystopian society theme seen in the Prada video produces opportunities for filmmakers and media professionals to showcase more futuristic designs and backgrounds in their projects.
- Design and Art
- The use of surrealistic concepts in films such as Prada's Real Fantasies can be applied by design and art professionals to create disruptive innovations that revolutionize the way fashion and design are perceived.
