The 2012 International Day of Peace ad campaign shows that people have a say in how they view the world and the people in it. Comprised of dual face images that play on classic double image illusions, each poster can be viewed as one political leader or another. For instance, in one poster a person can see either President Obama or Osama bin Laden. That particular poster reads, "Peace or Violence. CHOOSE!"
Created by I&I, an advertising agency based in India, the 2012 International Day of Peace ad campaign tries to open people's minds and hearts through other powerful messages such as "Love or Hate. CHOOSE!" and "Leader or Dictator. CHOOSE!" The otherwise minimalist imagery encourages people to see what they want to see.
What's Driving This Trend
- Dual Face Illusions
- The trend of using dual face illusions in advertising campaigns to encourage viewers to be more mindful of their views and values.
- Choose Your Perspective
- The trend of creating ads that challenge consumers to think critically and choose what perspective they want to take.
- Minimalist Imagery
- The trend of using minimalist imagery in ad campaigns to convey powerful messages and encourage viewers to see what they want to see
Who This Affects Most
- Advertising
- There is an opportunity for advertising agencies to explore the use of dual face illusions and minimalist imagery in ad campaigns to encourage viewers to think critically and choose their perspectives.
- Political Campaigns
- Political campaigns can also use dual face illusions and minimalist imagery to convey powerful messages and encourage voters to think critically about their choices.
- Art & Design
- The use of dual face illusions and minimalist imagery in creative campaigns such as art and design can encourage viewers to be more mindful and challenge their perspectives.
