In this hip video made by top male model Sebastian Sauvé, the fashion icon takes his fans to the United Colors of Benetton store in London’s Oxford Circus to join him as he sees his completed campaign images for the first time.
Becoming a fashion icon to his fans worldwide, the model is known for giving his followers an insider’s look into the industry with an artistic photo journal that he publishes to his blog suavelikesauve.com. This short film continues with that tradition and serves as one of the runway star’s first video entries in a fashion diary that is nothing short of a compelling journey.
The video features the techno sounds of the famous DJ Lucca and highlights Sauvé’s playful personality as he poses around the store wearing pieces from its current collection. In this manner, he pokes fun at his own image by humorously mimicking the Benetton lookbook shots he stars in. But, the video does more than just focus attention on the young celeb and the new, colorful collection from the Benetton shop, it also draws attention to the model’s winning and fun-loving personality, making Sebastian Sauvé’s rise to fame one to watch.
Key Themes Behind This Trend
- Fashion Diary Videos
- Creating behind-the-scenes videos of product launches is an opportunity for fashion models to showcase their personality on social media.
- Store-marketing Partnership
- Collaborating with fashion models to promote new collections in-store can attract a young and social media-oriented customer base.
- Customized Model Campaigns
- Working with models to customize campaign imagery could provide a more authentic and relatable brand experience for consumers.
Where This Applies
- Fashion
- The fashion industry can use fashion diary videos to showcase products and brands through popular models on social media.
- Retail
- Retailers can partner with models to promote in-store merchandise on social media as a fun shopping destination.
- Marketing
- Marketers can use customized model campaigns to create authentic ads and increase brand appeal and sales among consumers.
