Petit Elephant's 'Broken Eyeshadow' review helps to solve a common cosmetic issue. Dropping pots of eyeshadow or powder on the floor is a monthly occurrence for many women, resulting in the need to repurchase products prematurely.
This instructive blog post introduces an alternative option. Coins, rubbing alcohol, plastic bags and butter knives can be used to put shattered eyeshadows back together. Makeup artist Kandee Johnson introduces the concept by way of six simple steps on her Youtube channel, easy to perform with tools that one would likely have at home.
Johnson and Petit Elephant do away with unnecessary consumerism. The weight placed on repair in place of purchase is considerable, leading to a reinterpretation of standard shopping outlooks.
Why This Trend Is Growing
- Sustainable Beauty
- Shifting to a repair culture instead of a consumerist one can open new avenues of creating an eco-friendly cosmetic industry.
- DIY Beauty
- Sharing ways to repair damaged cosmetic products can encourage consumers to develop a more active role in fixing their broken cosmetics instead of disposing of them.
- Makeup Hacks
- Providing tips and tricks can help solve common cosmetic issues like shattered products and create a loyal community of customers who follow makeup artist's advice.
Industries Being Reshaped
- Cosmetics Industry
- The cosmetic industry can benefit from promoting repair culture by developing products that are easily fixable by consumers to reduce unnecessary waste.
- Beauty Influencer Industry
- Makeup influencers who share repair tips can build a community of followers who consider sustainable beauty practices important while also promoting their brand.
- DIY Industry
- DIY industry can tap into the cosmetics repair demand by creating repair kits or inventing new ways to fix makeup products.
