The BWGH Fall/Winter 2012 'Ourouk' collection features models that are in their golden age. They prove that you don't need to give up fashion with your youth. In fact, these experienced men are wearing fresh clothes that show that age is just a number and you can always have a youthful heart.
The Ourouk collection was inspired by multi-culturalism, and that theme resonates with the creative motif of BWGH. Photographer Vincent Desailly captures the distinguished faces of his models, as well as the cut-and-sew shirts that convey a do-it-yourself, counter-culture style.
The BWGH Fall/Winter 2012 Ourouk collection will be available in fine retailers worldwide including Bodega, Soto, colette and Opening Ceremony.
Why This Trend Is Growing
- Age-inclusive Fashion
- Disruptive innovation opportunity: Create fashion lines that cater to individuals of all ages, challenging traditional notions of age-appropriate attire.
- Multi-cultural Inspiration
- Disruptive innovation opportunity: Infuse diverse cultural influences into fashion collections, appealing to a global consumer base and promoting inclusivity.
- Counter-culture Style
- Disruptive innovation opportunity: Design clothes that embrace a do-it-yourself attitude and alternative fashion sensibilities, resonating with rebellious and nonconformist consumers.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Explore new retail concepts that offer age-inclusive fashion, welcoming and catering to a diverse range of customers.
- Photography
- Disruptive innovation opportunity: Collaborate with fashion brands to capture diverse and unconventional models, breaking stereotypes in the industry and promoting inclusivity.
- Global Retail
- Disruptive innovation opportunity: Establish partnerships with international retailers to make age-inclusive fashion accessible worldwide, expanding market reach and building diverse customer bases.
