As more and more people, including business owners and marketing specialists, realize the potential of this image-based networking site, more and more creative uses of Pinterest can be seen. Though Pinterest campaigns are currently quite scarce, each one serves as a great case study for the power of the pin-based site.
It's difficult to understand what the potential of Pinterest is for businesses, but these campaigns will serve as a guide. A great example would be the Kotex Pinterest campaign, which takes advantage of the site's heavy female skew. Other business-oriented Pinterest examples include pin resumes, which use boards to showcase relevant work experience.
Open your eyes to the potential of Pinterest as a marketing tool.
SCORE
6.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 97%
Freshness 8%
