Nasty Gal's 'Weird Science' lookbook shot by photographer Terry Richardson celebrates the fashion collectives love of styles from the 70s, 80s and 90s. The decade-themed tribute works in army boots from the age of Nirvana and bubble gum-pink lipstick from the Saved By the Bell series, a relative one-stop shop for retro apparel buffs.
Models Stella and Sabrina sport Sophia Amoruso's amusing assortment of ruffled party jackets, revealing cocktail dresses mesh biker jackets. Old school cell phone props confirm the vintage appeal of Weird Science, although the clothing gets the message across instantly.
Nasty Gal describes the collection as "Drawing from a scope of influences..." And though it may be shrouded in designs from the past, the lookbook points to the brands future.
What's Driving This Trend
- Retro Fashion
- Opportunity for brands to incorporate styles from past decades into their collections.
- Nostalgia Marketing
- Brands can tap into consumers' nostalgia by creating lookbooks or campaigns inspired by iconic eras.
- Influence of Pop Culture
- Fashion brands can draw inspiration from popular TV series, movies, and music to create unique collections.
Who This Affects Most
- Fashion Retail
- Fashion retailers can capitalize on the demand for retro styles by offering curated collections from different decades.
- Photography
- Photographers can explore the creative opportunities of blending different eras and styles in their fashion shoots.
- Event Planning
- Event planners can organize theme parties or fashion shows inspired by specific decades, offering a unique experience for attendees.
