Multi-Facing Timepieces

The About Face Clock by MOTATOE Turns in Any Direction

Mark Ejnes of MOTATOE has been working on the About Face Clock that allows the clock to hang on walls, corners or ceilings due to its creative design.

The clocks can be made out of either a powder coated metal or on printed cardboard. The cardboard designs allow for a number of great customizable designs depending on your style. Not only can you decide on the style of the About Face Clock, but you get to decide which direction the clock faces.

The "puck+hanger" mounting bracket allows you to place the clock on any surface and face it in the direction you will see it the most. Or, choose to place the clock on a desk or shelf and it will stand on its own. I really like that this clock is so versatile in not only its appearance, but also the way in which you can interact with it.

Customizable Timepieces
Creating timepieces with customizable designs to cater to individual styles and preferences.
Versatile Clock Mounting
Innovating clock designs with flexible mounting options that allow for placement on walls, corners, ceilings, desks, or shelves.
Interactive Clock Experiences
Designing clocks that provide unique interactive experiences through the ability to change the direction of the clock face.

Who This Affects Most

Home Decor
Providing opportunities for disrupting the home decor industry by offering customizable timepieces and versatile clock mounting options.
Interior Design
Introducing new clock designs and mounting features that can enhance the overall aesthetic of interior spaces.
Giftware
Creating innovative clock designs that can be personalized and customized to make unique and memorable gifts.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 22%
Freshness 8%

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