Whenever there is controversy or bad publicity in regards to a product or celebrity, people will flock to it; such is the case with the 'Why Paint Cats: The Ethics of Feline Aesthetics' by Burton Silver and Heather Busch.
This book has been getting a lot of attention for its series of brightly painted cats. The book was originally designed to poke fun at the world's current unhealthy obsession with all things cats. The book has been receiving mixed reviews as some love the book and others loathe the idea. One review went on to describe the book as "so weird that it’s sort of irresistible."
Author Burton Silver and illustrator Heather Busch made a key point to have it known that no cats were harmed in the making of the book and that all of the brightly painted colors are in fact made using Photoshop.
Why This Trend Is Growing
- Controversial Colored Cat Art
- A trend of creating controversial art pieces that feature the coloring of cats could become popular, particularly among those who are looking to attract attention or create a stir.
- Humorous Cat Book Titles
- Creating humorous book titles about cats that play on the world's love for felines could help attract attention and promote engagement.
- Cat Social Media Influencers
- Celebrity cats and cat social media influencers are becoming more popular each day, indicating a clear opportunity for those who want to monetize the attention and create unique marketing campaigns.
Industries Being Reshaped
- Art
- The art industry could stand to benefit from creating more provocative and controversial pieces, such as cats painted in bright colors.
- Publishing
- By creating humorous books that appeal to people's love for cats, the publishing industry could attract more customers.
- Social Media Marketing
- Given the rise of cat celebrities and influencers on social media, there's an opportunity to create more innovative marketing campaigns and sponsorships that feature cats.
