One can assume these days that most of the goods that he buys -- whatever they may be -- must be manufactured in mass. Pasta La Vista packaging endeavors to appeal to its consumers as a brand that cares about quality, so much that they hand-make their noodles.
The way that the company chose to communicate this was by extending this notion of personal preparation to the cartons that contain the product. Each of the four different varieties of pasta is thus wrapped in a box that resembles a cartoon human.
Francesca, Mario, Giovanni and Francesco are the chefs behind the operation. Designer Andrew Gorkovenko depicted them with their smiling faces and in their kitchen garb. Clever little windows in the cartons offer a peek inside Pasta La Vista packaging in such a way that the noodles look like the cooks' crazy hair.
What's Driving This Trend
- Handcrafted Packaging
- Opportunity for brands to communicate quality and personal touch through unique packaging designs.
- Personified Branding
- Brands can create a sense of connection and personality by humanizing their products and packaging.
- Interactive Packaging
- Innovative designs that incorporate windows and visual elements to enhance customer engagement with the product.
Who This Affects Most
- Food and Beverage
- Food brands can leverage handcrafted packaging and personified branding to differentiate themselves in a competitive market.
- Graphic Design
- Designers can explore new avenues for creativity by incorporating interactive elements into product packaging.
- Marketing and Advertising
- Marketing professionals can utilize personified branding to create emotional connections with consumers and drive brand loyalty.
