The Avon Colortrend Contos de Fadas ad campaign has a fairy tale element. Of course, that is only natural considering that 'contos de fadas' means 'fairy tale' in Portuguese and that each new nail polish color is named after a common story component. For instance, the red shade was dubbed Maçã Envenenada, which means 'poisoned apple.'
Conceived and executed by Grey 141, an ad agency based in São Paulo, Brazil, the Avon Colortrend Contos de Fadas ad campaign plays on this theme by shaping spilled nail polish into iconic fairy tale images such as Cinderella's glass slipper. Comprised of five shades, the collection is fun and feminine, which the images capture beautifully. It was art directed by Rogerio Lima and creative directed by Celso Alfieri with photography by Eduardo Rodrigues and illustrations by Techno Image.
What Makes This Trend Stand Out
- Fairy Tale-inspired Ad Campaigns
- Businesses can explore the use of fairy tale themes in their advertising campaigns to create a sense of enchantment and captivate consumers.
- Naming Products After Story Components
- Companies can consider naming their products after elements from well-known stories to add a touch of nostalgia and create a stronger connection with customers.
- Artistic and Imaginative Visuals
- The use of artistic and imaginative visuals in advertising, such as shaping spilled nail polish into iconic fairy tale images, can make campaigns more visually captivating and memorable.
Sectors Adopting This
- Beauty and Cosmetics
- The beauty and cosmetics industry can adopt fairy tale-inspired branding and product naming to attract customers seeking a magical and whimsical experience.
- Advertising and Marketing
- Ad agencies and marketing companies can explore the use of fairy tale themes and artistic visuals to create unique and captivating ad campaigns for their clients.
- Fashion and Accessories
- Fashion and accessory brands can incorporate fairy tale-inspired elements into their designs and marketing strategies to appeal to customers looking for a touch of fantasy and imagination.
