Handheld Food Dispensers

The Smart Han Bento Lunchbox Lets You Eat Rice Dishes on the Go

Made by the masters of playful innovation at Takara Tomy, the Smart Han Bento Lunchbox offers up a fresh new take on a classic Japanese Dish.

Bento is a single-serving takeout meal that traditionally consists of rice, chicken or fish and a vegetable. Since it's very well balanced, it makes for a great lunch. The only problem is that it's usually served in a box-shaped container and requires utensils in order to be eaten. Sadly, in today's busy world, many people are stuck at their desks during lunch hours and confined to eating things like sandwiches and pizza that can be consumed quickly without the need for much cleaning. Thanks to the Smart Han Bento Lunchbox, you can eat bento anytime no matter where you are.

Similar to the Sushi Bazooka, the Smart Han Bento Lunchbox lets you pump food directly into your mouth while you continue working away on those pesky TPS reports. Design inspiration for the product came from observing the way children eat a popular frozen treats known as Push-Pops.

Finally, a convenient way to consume rice at work. Now, if only the same technology could be applied to baby back ribs.

Handheld Food Dispensers
Disruptive innovation opportunity: Develop handheld food dispensers for various types of meals, allowing for convenient consumption on the go.
Portable Lunch Solutions
Disruptive innovation opportunity: Design portable lunch containers that offer balanced meals without the need for utensils.
Inspired by Children's Treats
Disruptive innovation opportunity: Take inspiration from popular children's treats to create new and innovative food consumption devices.

Sectors Adopting This

Food Packaging
Disruptive innovation opportunity: Create packaging solutions that allow for convenient and mess-free consumption of meals.
Office Lunch Solutions
Disruptive innovation opportunity: Develop products specifically designed for office workers to enjoy balanced meals during busy work hours.
Frozen Treats Market
Disruptive innovation opportunity: Integrate the concept of handheld food dispensers into the frozen treats market, offering unique and convenient ways to enjoy different treats.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 59%
Freshness 8%

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