Overflowing Floral Photoshoots

Harper’s Bazaar Vietnam September 2012 Cover Stars Ngo Thanh

What better way to celebrate a momentous occasion than with flowers, and tons of them, as the Harper’s Bazaar Vietnam September 2012 issue does. The cover shoot, which stars Vietnamese model and actress Ngo Thanh Van, happens to celebrate the one year anniversary of the magazine.

The Harper’s Bazaar Vietnam September 2012 cover shoot was shot by photographer Zhang Jingna. Titled So Phan Da Chon Van, which means 'Fate Has Chosen Van' in Vietnamese, the editorial is not only rife with flowers, Van herself is a beautiful bloom. From her flushed cheeks to her gold-tipped toes and, of course, her flower-inspired outfits, the talented performer channeled her prettiest romantic self for the photoshoot. The looks were put together by stylist Phuong My with hair by Cuong Hoàn Le and makeup by Valerie Vonprisk.

Floral Photoshoots
Opportunity for brands to create visually stunning and immersive experiences using floral elements in their photoshoots.
One-year Anniversaries
An opportunity for businesses to celebrate important milestones and engage with their audience through special events, campaigns, and promotions.
Romantic Styling
A trend in fashion and beauty industry to incorporate romantic elements like flowers, flushed cheeks, and delicate outfits in photoshoots and editorials.

Who This Affects Most

Fashion
Fashion brands can take advantage of the trend by incorporating floral elements in their collections and marketing campaigns.
Publishing
Magazines and publishers can create special editorial shoots or covers featuring flowers to attract readers and celebrate anniversaries.
Beauty
Beauty brands can create makeup and skincare products inspired by flowers and launch special collections for anniversaries and other occasions.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 85%
Freshness 8%

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