Mismatched Sorcerer Styles

The Vogue Korea 'Witch Hunts' Editorial Displays Occult Fashions

The Vogue Korea 'Witch Hunts' editorial brought the publications August 2012 issue to new levels as the styles resemble looks found in scenes from the Wicked production. Long broomsticks and faux cauldrons dress drove home the bold occult motifs, carving out a rather theatrical fashion niche.

Stylist Kim Mi-jin doused model Song Kyung Ah in dark lip lacquer and heavy eye make up, a choice that was no doubt informed by the popular fable-based depictions of witches.

Photographer An Ji-sup captured the entirety of Witch Hunts' spell casting set with his focus on tantalizing floor length green, ruffled purple pieces, fur throws and rounded sunglasses, wardrobe essentials for the chic modern day sorcerer or sorceress.

Occult Fashion
Disruptive innovation opportunities include creating sustainable and eco-friendly occult fashion lines.
Theatrical Fashion
Disruptive innovation opportunities include incorporating technology into theatrical fashion designs for interactive and immersive experiences.
Fable-inspired Makeup
Disruptive innovation opportunities include developing cruelty-free and vegan fable-inspired makeup products with unique textures and color combinations.

Where This Applies

Fashion Retail
Disruptive innovation opportunities include partnering with emerging designers specializing in occult and theatrical fashion.
Cosmetics
Disruptive innovation opportunities include launching a line of fable-inspired makeup products endorsed by celebrities.
Technology
Disruptive innovation opportunities include developing augmented reality accessories and interactive fashion experiences for the modern sorcerer.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 52%
Activity 40%
Freshness 8%

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