The cost of healthcare is not cheap in some parts of the world, and the What's My Heart Rate? app measures how healthy you really are. In western society the cost of healthcare could accumulate to half of the cost of living. There are a few options to combat this, including less quality, higher costs, innovation and/or self responsibility. The latter two can be combined with this DIY app.
DIY health is showing signs of real promise. The Nike+ allows users to monitor health progress, but more serious health apps are surfacing. What's My Heart Rate? is the first smartphone app that measures your heart rate without touching the phone. It uses the camera to detect micro color changes on your face, thus making it easier to monitor body functions.
What's Driving This Trend
- DIY Health
- Opportunity for disruptive innovation in creating more advanced health-monitoring apps that can be conveniently used by individuals.
- Mobile Health
- Opportunity for disruptive innovation in developing smartphone apps that can accurately measure various vital signs and health indicators.
- Affordable Healthcare
- Opportunity for disruptive innovation in leveraging technology to provide cost-effective health-monitoring solutions, reducing healthcare expenses for individuals.
Who This Affects Most
- Healthcare Technology
- Opportunity for disruptive innovation in the development and commercialization of advanced health-monitoring technologies, devices, and apps.
- Mobile App Development
- Opportunity for disruptive innovation in the creation of user-friendly and accurate health-monitoring apps that can be easily accessed and used on smartphones.
- Wellness and Fitness
- Opportunity for disruptive innovation in integrating health-monitoring capabilities into wellness and fitness products/services, enabling individuals to track their health status on a regular basis.
