The Kenzo x New Era Fall/Winter 2012 collaboration collection reaches new fashion heights. Under the creative direction of Opening Ceremony founders Humberto Leon and Carol Lim, couture label Kenzo is gaining major street credibility with its decision to team up with sportswear giant New Era.
Known for its hip-hop-inspired headgear, New Era's street aesthetic is infused with Kenzo's high fashion detailing and signature eclectic prints. The Kenzo x New Era Fall/Winter 2012 lookbook showcases the two labels' 1920s-inspired baseball caps, Japanese blossom patterns and vibrant hues.
Photographer Maciek Pozoga captures models who exude street swagger as they pose with the odd choice of props including antique bust statues and classic oil paintings. This off-kilter advertorial further embraces the electric collaboration between the two fashion opposites.
What Makes This Trend Stand Out
- Street Fashion
- Opportunity for combining high fashion detailing with street aesthetic in clothing collaborations.
- Eclectic Prints
- Opportunity to incorporate vibrant and unique prints into fashion collections.
- Off-kilter Advertising
- Potential for unconventional advertising that embraces unexpected collaborations.
Sectors Adopting This
- Fashion
- Fashion industry can explore partnerships between high-end couture labels and streetwear brands.
- Art
- Art industry can find opportunities to incorporate unconventional props and themes in photography.
- Advertising
- Advertising industry can explore creative ways to embrace unexpected collaborations in campaigns.
