Spintop-Like Timepieces

The Non La Clocks by Studio Klass Are Shaped Like Squat Cones

The Non la Clocks have a playful aesthetic for a couple of reasons. First of all, they are vibrantly color, which instantly adds some youthful fun to any living space. Secondly, they resemble vintage spintops because of their unique cone shape. Nevertheless, as its name suggests, they were in fact inspired by the iconic straw hats used by the Vietnamese.

Designed by Milan-based Studio Klass, the Non la Clocks were created for Italian manufacturer Diamantini & Domeniconi. According to the designers, "The form comes also from a functional aspect: when the watch is placed on the table, the base of the cone--on which the quadrant is on--is tilted, thus facilitating the reading time." Thus the Non la Clocks' aesthetic is both practical and pleasing to look at.

Spintop-inspired Timepieces
Designing timepieces inspired from childhood toys can become a new trend for watchmakers.
Playful Clock Aesthetics
Designing clocks with vibrant colors and unique shapes can attract younger generations to traditional timekeeping.
Functional Clock Designs
Creating clock designs that are both practical and visually appealing can become a new trend in the clock industry.

Industries Being Reshaped

Watchmaking
Watchmaking industry has an opportunity to create playful and functional timepieces by drawing inspirations from childhood toys.
Home Decor
Home decor industry can market visually appealing and practical clocks to attract younger generations who value aesthetics and functionality.
Furniture Manufacturing
Furniture industry can diversify its product line by partnering with clock makers to launch playful and functional clock designs as complementary furniture accessories.
SCORE
1.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 32%
Activity 13%
Freshness 8%

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