According to Oddee.com, “Eyebombing is the act of putting googly eyes on inanimate things in public spaces.” While it probably doesn’t make a lot of sense to most people, the ultimate goal of eyebombing an object is to add a little humor to urban environments in the hopes that it might put a smile on the face of anyone who happens to pass by it.
Unlike traditional street art, which often garners a lot of attention and vandalizes public property, the main goal of eyebombing is to subtly humanize the world by giving a face to everyday objects.
The wacky idea was cooked up by Kim Nielsen and Peter Dam, two Danish designers that took it upon themselves to revitalize the craft of urban street art.
Key Themes Behind This Trend
- Eyebombing
- Disruptive innovation opportunity: Exploring new forms of urban street art by humanizing everyday objects with googly eyes.
- Urban Fixtures
- Disruptive innovation opportunity: Designing urban environments with interactive and humorous installations to create a positive and engaging public space.
- Photo Fads
- Disruptive innovation opportunity: Capitalizing on the popularity of photo fads by developing creative and shareable content that appeals to a wide audience.
Where This Applies
- Street Art
- Disruptive innovation opportunity: Integrating eyebombing techniques in traditional street art to create visually appealing and thought-provoking installations that resonate with the public.
- Urban Design
- Disruptive innovation opportunity: Collaborating with artists and designers to incorporate whimsical and interactive urban fixtures that enhance the overall aesthetic and experience of urban environments.
- Visual Content Creation
- Disruptive innovation opportunity: Providing tools and platforms to support the creation and sharing of eye-catching and humorous visual content, tapping into the growing popularity of photo fads.
