You don’t need to have a full-grown beard to appreciate the new A Kind Of Guise Fall/Winter 2012 Lookbook, but it helps.
This collection on men’s autumn apparel features a great mix of style. It can be said that thick, warm pea-coats and using multi-layered clothing is going to be the norm for the reminder of 2012. A Kind Of Guise started off as a project for school in 2009 and has since turned into a very successful label.
The Fall/Winter collection consist of a number of thick patterned sports coats, puff jackets, sweaters, bags and beanies, dress shirts and a great selection of other stylized coats.
Interestingly, A Kind Of Guise chose to use models flaunting fully grown beards, which in my opinion gives the look book a very authentic “outdoorsman” feel to it.
Key Themes Behind This Trend
- Full-grown Beards
- The use of models with full-grown beards in the A Kind Of Guise Fall/Winter 2012 Lookbook may spark a trend in men's grooming products and services.
- Thick, Warm Pea-coats
- The popularity of thick, warm pea-coats in the A Kind Of Guise Fall/Winter 2012 Lookbook may inspire a trend in the outerwear and winter fashion industry.
- Patterned Sports Coats
- The use of patterned sports coats in the A Kind Of Guise Fall/Winter 2012 Lookbook may signal a trend towards bolder, more daring patterns in men's formal wear.
Where This Applies
- Men's Grooming Products
- The use of models with full-grown beards in the A Kind Of Guise Fall/Winter 2012 Lookbook may spur innovation in men's grooming products.
- Outerwear and Winter Fashion
- The popularity of thick, warm pea-coats in the A Kind Of Guise Fall/Winter 2012 Lookbook may present an opportunity for innovation in the outerwear and winter fashion industry.
- Men's Formal Wear
- The use of patterned sports coats in the A Kind Of Guise Fall/Winter 2012 Lookbook may create opportunities for innovation in the men's formal wear industry.
